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The Blog

The home for our latest thinking about social media, and how businesses that think like David can make the most of it. We'll be posting a couple of new blogs every month.
The Good, the Bad and the Ugly... Metrics.
An increase in followers means an increase in brand awareness, right? Wrong. Here's our guide to the best metrics to measure on social.
Written by Essi Nurminen
Jul 16 2019
Our approach to Influencer Marketing.
Influencer Marketing; a fairly new concept in the world of social advertising, and yet there’s already talk of bubbles bursting.
Written by Steph Ross
Jun 27 2019
Seniors want Deliveroo too.
The over 65's, Facebook, and the untapped social audience.
Written by Aidan Panagarry
Jun 25 2019
What's our approach to paid media?
Paid media is a broad umbrella term that can be used to describe a variety of disciplines. Here's our take on it.
Written by James Sackey
Apr 18 2019
Long-Form Social Content: What is it and how should you use it?
In a short and snappy digital world, we give you three effective ways to use long-form social content.
Written by Essi Nurminen
Apr 04 2019
2 Years of Instagram Stories
From ‘Snapchat rip-off’ to ‘the new feed’ and everything in between.
Written by Mark Shpungin
Apr 04 2019
What is Tik Tok: Beyond a Fad?
If you haven’t heard about Tik Tok yet, where have you been?
Written by Callum McCahon
Apr 04 2019
Three Facebook Group strategies for 2019
Last year saw the re-birth of Facebook Groups, here’s our breakdown of the opportunities they pose to brands.
Written by Essi Nurminen
Apr 04 2019
What is a David?
Over the past few years we’ve had the odd (read: plenty) of questions over what exactly we mean by Davids, so I thought I’d share how we define one.
Written by Ben Tyson
Jan 28 2019
Annual roundup - 2018’s Social Media reviewed
We’re just as excited as you are for the end of the year (partly our Christmas video is at fault)
Written by Mark Shpungin
Dec 22 2018
Why we Don’t Report on Facebook Advertising in Google Analytics
Every advertiser on Facebook is confronted with reporting discrepancies between Facebook and Google. Here's what you do.
Written by Tom Lambert
Aug 14 2018
Facebook and Blockchain: what on earth are they up to?
Our five predictions for how Blockchain might change Facebook.
Written by Ben Tyson
Jul 28 2018
Our Values
Why and how we codified our culture at Born Social.
Written by Char Hamill
Apr 02 2018
The State of Social Media in 2017
We dig into the five key trends in social from 2017.
Written by Callum McCahon
Dec 06 2017
Approaching Social Strategy for B2B Brands
It's rare to see B2B brands get social media really right, but here are a few things to look out for in those that do.
Written by Callum McCahon
Mar 21 2017
Stories and the Convergence of Social Media
When Instagram unveiled their Stories feature, they both stole from and validated the feature that was originally born on Snapchat.
Written by Callum McCahon
Aug 29 2016