The home for our latest thinking about social media, and how businesses that think like David can make the most of it. We'll be posting a couple of new blogs every month.
The Good, the Bad and the Ugly... Metrics.
An increase in followers means an increase in brand awareness, right? Wrong. Here's our guide to the best metrics to measure on social.
Our approach to Influencer Marketing.
Influencer Marketing; a fairly new concept in the world of social advertising, and yet there’s already talk of bubbles bursting.
Seniors want Deliveroo too.
The over 65's, Facebook, and the untapped social audience.
What's our approach to paid media?
Paid media is a broad umbrella term that can be used to describe a variety of disciplines. Here's our take on it.
Long-Form Social Content: What is it and how should you use it?
In a short and snappy digital world, we give you three effective ways to use long-form social content.
2 Years of Instagram Stories
From ‘Snapchat rip-off’ to ‘the new feed’ and everything in between.
What is Tik Tok: Beyond a Fad?
If you haven’t heard about Tik Tok yet, where have you been?
Three Facebook Group strategies for 2019
Last year saw the re-birth of Facebook Groups, here’s our breakdown of the opportunities they pose to brands.
What is a David?
Over the past few years we’ve had the odd (read: plenty) of questions over what exactly we mean by Davids, so I thought I’d share how we define one.
Annual roundup - 2018’s Social Media reviewed
We’re just as excited as you are for the end of the year (partly our Christmas video is at fault)
Why we Don’t Report on Facebook Advertising in Google Analytics
Every advertiser on Facebook is confronted with reporting discrepancies between Facebook and Google. Here's what you do.
Facebook and Blockchain: what on earth are they up to?
Our five predictions for how Blockchain might change Facebook.
Why and how we codified our culture at Born Social.
The State of Social Media in 2017
We dig into the five key trends in social from 2017.
Approaching Social Strategy for B2B Brands
It's rare to see B2B brands get social media really right, but here are a few things to look out for in those that do.
Stories and the Convergence of Social Media
When Instagram unveiled their Stories feature, they both stole from and validated the feature that was originally born on Snapchat.