Our ‘Get To Know Me’ series gives you a behind the scenes look at the lives of our social-savvy experts and what it’s like to work at Born Social, from their proudest moments to their dream clients, it’s all here. 

 

Today, meet Essi, our Senior Strategist. Essi has been here for 4 years and works with the likes of Tinder, Veet, and Sports Direct.

 

Born Social Senior Strategist

 

I’m responsible for…

Setting and upholding the standard of strategy across all work at Born Social.

 

I work closely with…

Cal, our Strategy Director, who sets the broader vision for the strategy team, and Emily and Ilana, our brilliant strategists.

 

The best part of my role is…

Constantly learning something new. Learning about new brands, new challenges, and new ways of solving those challenges.

 

My *condensed* career story so far…

Had a very eventful time doing marketing and PR internships at VICE and Cookies club (RIP) in Berlin. Settled in London to study Public Relations at the London College of Communication, where I still visit as a guest lecturer. Fell into an account executive role at We Are Social, where I cut my teeth in client services with some of the world’s most exciting brands (and some great people) for nearly four years. Was hugely attracted by thinking like a David, not Goliath, and moved to Born Social, where I’ve had the opportunity to be involved in two different departments before finally settling into strategy. It’s been a fun ride so far.

 

My dream brand to work with is…

The Finnish tourism board. It’s not all snow and vodka.

 

The proudest moment for me at Born is…

Seeing the team produce industry-leading work off the back of my strategy.

 

The most memorable moment at Born is…

I took part in leadership team training a few weeks before officially joining the agency, where we were casually asked to share our life stories, including biggest struggles and achievements. It’s fair to say I got to know everyone pretty well, pretty quickly.

 

My guilty pleasure on social…

Baby Yoda memes. And no, I haven’t seen any of the Star Wars movies don’t @ me.

 

The social platform I couldn’t live without…

Whatsapp, minus voice notes. Don’t send me voice notes.

 

Right now, I’m binging…

Finished Selling Sunset S3 in a day, so now on Dirty John S2 on Netflix. I’ve got a classy taste in entertainment.

 

Describe working at Born in three words…

Stimulating. Flexible. A blast.

 

My side hustle…

I’ve been in the process of setting up a dog accessory business for the last six years. It’s me making dog capes and it’s called ‘All Heroes Wear Capes’. A killer strategy severely lacking on the execution side...