Our ‘Get To Know Me’ series gives you a behind the scenes look at the lives of our social-savvy experts and what it’s like to work at Born Social, from their proudest moments to their dream clients, it’s all here.

 

Today, meet James, a Senior Paid Media Manager. James has been here for 2.5 years, and works on clients such as Reckitt Benckiser and Mizuno.

 

Senior Paid Media Manager

 

I’m responsible for… 

 

Leading the Paid Media team. Day to day that involves managing the Paid Media Managers from an operational perspective, whilst also working on our product and shaping the future direction of Paid Media at the agency.  

 

I work closely with… 

 

Kate, our Head of Operations, and Cal, our Strategy Director. Naturally I also work pretty closely with the other Paid Media Managers on a daily basis, as well as the rest of the Seniors.

 

The best part of my role is… 

 

Being able to watch the team and the agency grow over the last few years. Born Social is a completely different place from the one I joined, and I’m sure it will continue to evolve at a rapid pace! I also love being responsible for the personal development of the team, and feel really proud when I see the journey the rest of the team has been on since they joined. 

 

My *condensed* career story so far...

 

I think I’d always wanted to work in advertising but (like many) never really knew what to do more specifically, so I interned at a big media agency whilst I was at Uni. After graduating, I spent a couple of years working in a digital role before joining Born Social to help grow the Paid Media team here. 

 

My dream brand to work with is... 

 

Most people at Born probably think I’m going to say Nike, and they’d probably be right. 

 

The proudest moment for me at Born is... 

 

I don’t think there’s a specific moment that makes me proud necessarily, but I love seeing what we are able to produce as a team when we get passionate people doing their best work. I’m also proud of the way we’ve helped people grow their businesses over the last couple of years - looking back on where some clients started to where they are now is always pretty crazy!

 

The most memorable moment at Born is... 

 

I once filled in on a shoot for Kopparberg as they needed extras and made it into one of the Instagram Story assets. I think it must have performed quite well as someone sends it to me once a month on average asking ‘is this you?’

 

My guilty pleasure on social… 

 

Football Twitter. As an Arsenal fan it’s taking years off my life expectancy but for some reason I just can’t pull myself away.

 

The social platform I couldn’t live without... 

 

Can I say Strava? I can see you all rolling your eyes at me through the screen...

 

Right now, I’m binging… 

 

The Crown Season 4. #FreeDiana

 

I've also just finished Industry - absolutely wild. The short ginger bloke is TV villain of the year so far.

 

Describe working at Born in three words… 

 

Exciting, unpredictable, inspiring.

 

My side hustle... 

 

I recently bought a new desk lamp from one of those furniture stores where you have to make an appointment and felt incredibly adult about the whole thing. Maybe when advertising has decided I’m too old and grey I’ll start my own appointment-only business - watch this space.