Over the last few years, Facebook and its family of apps have claimed the lion's share of social media budgets. But with more scrutiny than ever on the platform's policies to counter misinformation and hate speech, there’s a clear impetus amongst brands to reduce their over-reliance on Facebook.
Whether you’re taking direct action or not, it’s a valuable exercise to start thinking ‘beyond Facebook’, building a view on how you could diversify your social platform mix. In this session, we’ll be running through our recommendations for doing so.
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