Welcome to our Platform Update blog series, keeping you in the loop with industry news and platform changes. Read on to see what's been making the rounds in the last few weeks; from Super Follows on Twitter to new platform, Dispo. Let's go!
In a bid to tackle repurposed content on the platform, Instagram have announced that their algorithm will no longer promote watermarked TikTok content in Reels. A user survey conducted by Instagram revealed that people had a less satisfying experience when viewing recycled content from other platforms. They now recommend that Reels users post vertical videos that use music from Instagram’s library or sounds that they’ve found on Reels, whilst Reels that are mostly covered by text or have a watermark or logo on it won’t be featured as frequently. Alongside this, they’re also working on a TikTok style vertical feed for Stories, allowing users to swipe up and down when viewing content.
Beta testing has also commenced for a new camera UI that puts AR filters front and centre of the platform. As well as this, they've introduced new categories and the option for keyword search too, making the discoverability of AR filters and effects much better for users.
Twitter have announced a Super Follow feature, allowing creators to charge their followers for access to additional content, akin to Patreon or Only Fans. With the Super Follow tool, users can charge followers for extra content, including subscriber-only newsletters, deals and discounts, and exclusive tweets. Read here for our Executive Strategy Director's take on it.
Twitter have also announced a new feature called Communities, similar to FB groups, where people can create and join communities around specific interests like cats or plants (cute), allowing them to see more tweets focused on those particular topics. There's no set rollout timeline for either of these new features, so watch this space on their developments over the next couple of months.
The YouTube Shorts feature we mentioned a few weeks back has now launched in the US, after its successful rollout in India last September, enabling short-form video content within YouTube. As it stands, anyone can currently upload shorts - if you upload a video that's under 60 seconds, shot in vertical format and include the hashtag "Shorts" within the title of your clip, it will be featured in the dedicated shorts feed in the app. Happy testing!
🚨 New platform alert 🚨 Dispo is an invite-only photo app and social network, mimicking a disposable camera, with pictures ‘developing’ overnight and appearing online the next day, allowing users to share public albums: so-called Rolls (like a roll of film) for others to view. It received initial backing late last year from a Reddit cofounder and received a further $20m in Series A funding at the start of this month. Will it take off? Watch this space!
That’s all folks! See you in April for more platform updates.