In what's starting to feel like a rather uncertain and confusing time for businesses, our wonderful strategists here at Born have put together a series of useful insights and advice surrounding social media usage amidst the crisis.
#1 Community Spirit
To kick off this series, we're looking at 'Community Spirit.' There's an increased appetite for groups and membership activity right now. Have a read and get some thought starters on how your brand can join in.
#2 Live Streaming
Next up in our series, we're looking at the influx of brands, influencers & entertainers going live on social platforms. Whether it's exercise classes, hair cutting tutorials or wine tasting sessions, plenty of brands are making the most of social to keep people entertained. Get some inspiration here.
From absurdist humour and educational content to dance challenges and iced coffee recipes, take a look at what's bringing the world together online as we explore meme culture during Covid-19.
#4 Video Chat
Everyone and their dog (quite literally) have been hanging out with friends, family and colleagues via video chat in the last few weeks as isolation becomes more prevalent the world over. Read on as we explore how brands can utilise video chat platforms to create unique experiences.
'Whilst in these uncertain times many brands are shifting away from influencer partnerships towards more tangible forms of marketing spend, we believe they do still have something valuable to offer - however what that value is has changed drastically.'
How can brands best utilise influencer partnerships in the current climate? Is there even room for such collaborations? Read more here.
#6 Keeping Food Social
How does food stay social in an age of self-isolation? With restaurants and food markets now a distant memory, some brands are opting for cooking classes on social to get the nation eating together (apart). See what other brands are up to, and what you can do to get involved.
#7 All We've Got Is Time
With more time on our hands, and a lot of it being spent in front of screens, we're moving further away from 'snackable' content and focusing on long-form content instead. Read on as we explore how brands have been creating events and activities for their audiences to help fill up their days and weeks, as well as tips on how to get you thinking about longer term projects.
#8 Education, Education, Education
From P.E. classes, sourdough baking sessions to guitar lessons, we're seeing a real surge of educational content hitting social in the last few weeks, as people spend more time at home. What are brands doing to keep everyone engaged? And how does one keep up with the myriad of different content out there? You can read all about it here.
#9 Production In Isolation
With creatives locked indoors, expensive production has halted. No more sets, fancy locations, costume changes or lighting setups. Videos are filmed on mobile phones and we’re tapping into skills that can be utilised with minimal technology. Read on as we explore home-created-content and how best to utilise it.
Next, we're looking at Twitch; how has Corona affected the streaming service and what can non-gamer brands do to get involved with the platform?
We're exploring the world of TikTok during the crisis and how brands should approach the app. (Even Gordon Ramsey's using it...)
#12 Burger Wars
On the 23rd March, McDonalds, Burger King and KFC all announced that they would be shutting their doors. This got us thinking. It’s a fascinating experiment for what happens on social media in a category. How would each brand respond? Would they go quiet, pivot, lean in? And what would that mean for their share of the social conversation? Read all about our findings here.
#13 And I nomimate...
"There’s been over 1.2 million mentions of different types of challenges on Twitter alone since the beginning of March. Considering the majority of the challenges run on Instagram, the scale of the phenomenon is huge." From pillow dresses to push ups, read more about the viral challenges that have graced our screens during lockdown, and what the nation has to say about them.
#14 Mental Health
"Social media has always been a double-edged sword when it comes to mental health; both a source of connection and a never-ending time sink in which it’s easy to lose yourself, scrolling till 2am. You could say COVID-19 has supercharged this." What role is social playing during isolation? Is it having a positive or negative effect on users? You can find our research here.
#15 Social Freebies
"Brands that are usually reliant on physical interaction have had to think of ways to deal with audience separation. We’ve seen a whole host of brands across industries dialing up their content, shifting their direction and giving stuff away for free." What is the overall sentiment for brands and influencers giving away products and services for free? Have a read of our findings here.
#16 eCommerce: The Watershed Moment?
"Overnight, eCommerce has gone from nice to necessary. On the demand side, our state of lockdown has caused many to question their assumptions about what can be bought online. Whilst on the supply side, businesses of all shapes and sizes are needing to adapt and lean in at lighting speed - or face uncertainty of survival." A brilliant piece from Strategy Director, Callum McCahon, on the changing eCommerce landscape under Covid. Read it here.
#17 Corona Fatigue
'As we enter the millionth week of lockdown, it feels like everything is starting to enter a new, more normal phase. And as such, are we starting to fatigue with coronavirus topics? And how is this manifesting itself in wider audience behaviour?' Born Strategist, Emily Williams, explores the inevitable 'Corona Fatigue' in this week's strategy piece. Take a look at what she has to say here.
#18 Social Habits
Did you know it takes 66 days to form a new habit? As lockdown continues, it's evident that the new skills we've picked up out of boredom have started to sneak into our everyday lives. But what role does social have to play in establishing these new habits? Born Senior Strategist, Essi Nurminen, has written an incredible article exploring social habits and what opportunities are out there for brands who want to get involved.
#19 Brands in Strange Places
'Animal Crossing first launched in 2001, but it’s taken a worldwide pandemic for the game to reach new heights. So why have people flocked to the game, and what part do brands have to play in this new world?' Born Strategist, Ilana Green, explores the world of Animal Crossing and the brands that are cleverly utilising the game during lockdown.
This blog will be updated regularly with more insights and advice. Watch this space!